https://www.juliaploofux.com/home daily 1.0 2026-04-29 https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1586140583733-QGSD2MV2FVFAT3DM14S7/Julia+Canoe+Portfolio.jpg Home Person carrying a kayak on their head walking along a wooded trail near a river during daytime. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1587562695089-ID856H9J2IFBHZRYBQMM/45564B1C-B0E3-49EB-B6F8-766501142F71.jpeg Home A woman with sunglasses smiling while sitting on a boat, fishing with two fishing rods in a sunny outdoor setting on a lake. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1587562126447-RB7ZA8KOU45F18H159PF/38952048-E2E1-4267-BD3B-D047F03E564C.jpeg Home A woman in a yellow life jacket holding a large fish, sitting on a boat at night with a man behind her making a surprised expression, both celebrating a successful catch. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1606167238747-UVK54952F6ES89PQDM6C/1E65F1B0-4E77-4264-9464-CCFF2D24B255.jpeg Home A woman smiling and wearing a black t-shirt and shorts, sitting on a black scooter with the word 'Buddy' on it, on a paved road with green trees and a blue sky with clouds in the background. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1594071317957-0OHYTS5S50PB7NMFOCLI/C35BEC24-C732-4730-B602-424C5DCB7231_1_201_a.jpeg Home A person wearing a blue beanie, gray hoodie with red text, and yellow gloves is standing outdoors in a snowy area, holding a chainsaw. There is a green tractor with yellow and red parts behind them, and a background of leafless trees in a winter setting. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1594071323464-88B2JRKJ4D9TBIDY0VYP/B4704764-E55D-4EF0-882F-52A274F83E24_1_201_a.jpeg Home A woman with long hair, wearing a black hoodie, blue jeans, and a face mask under her chin, is smiling and holding up a framed certificate in an outdoor park with green grass and trees in the background. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1587562132546-DHUNF72ILFOUQJU9XZID/7D33502D-495E-4395-BCE4-B3BF18CEE59D.jpeg Home Young woman smiling after a race, wearing a blue athletic shirt, black shorts, and holding a water bottle, with a race bib number 5463 on her shirt. Background shows a small white church, a crowd of people, tents, and a scaffolding structure. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1594071646146-W2A5BAK82FIDCIZN1RN9/IMG_4640.jpg Home A woman sitting on a boat at sunset, smiling, with a scenic river view and a boat in the background. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/15ded377-79bd-458a-b27a-010315113e7a/IMG_9866.JPG Home A woman standing outdoors on a rocky terrain with mountains and water in the background, wearing a patterned jacket, black leggings, and hiking boots, smiling at the camera. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/7181ca70-30b8-4cfb-94f4-70faec36635a/IMG_5579.JPG Home A woman outdoor in a grassy field during sunset, holding a dried grass stalk, wearing a black jacket and a patterned scarf, with trees displaying fall foliage in the background. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/48933411-b687-4a8b-902d-ebd4e98e2992/IMG_6039.JPG Home A woman sitting on a large sandstone rock in a canyon with steep red rock walls on either side. Snow covers parts of the canyon, and mountains are visible in the distance under a clear blue sky. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/cb28d686-d241-4c6d-a427-387062bf7e4b/IMG_4802.JPG Home A woman sitting on rocks near a cliff, with a large rock formation and trees behind her. The sky is partly cloudy with patches of blue, and the ocean is visible in the background. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/b3114a3b-f779-4c48-989b-faf952141911/IMG_3529.jpeg Home Two fans smiling for a selfie in a basketball arena with players warming up on the court in the background. The arena has many spectators seated and some standing, with digital advertisements displayed around the court. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/76f69303-713a-4d0c-a3f0-4f04f317372e/R1-03223-025A.JPG Home A young woman smiling, wearing a green shirt, with a backpack, hiking through a dense forest with lush green foliage and tall trees. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/d9566978-16ec-4702-be9b-774f9caf629d/IMG_8890_Original.jpg Home A woman wearing sunglasses, a navy beanie, a tan fleece jacket, black pants, and beige sneakers, standing on a grassy field with colorful hot air balloons in the background at a hot air balloon festival. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/17a01165-33f8-4365-871d-2b3ac4d5c634/IMG_9334.JPG Home Woman in sunglasses and red jacket standing with a bicycle in front of a colorful mural depicting clouds, sunflowers, a butterfly, and blue sky. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/44feaece-7d74-4673-b3d9-41484ba05d02/IMG_0356.JPG Home A woman is smiling and holding a golden retriever puppy wrapped in a colorful Disney-themed blanket outdoors in a park with trees and parked cars in the background. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/81bd3d24-cef0-4817-96b8-e6170ae0587a/web_Julia+Ploof_headshots+for+all_R1_MSP_4813.jpg Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/d6ebaebc-195c-49cc-92df-01635e2d1264/87BDA3E3-8A90-456F-8C7B-4B45EDF720A3.JPG Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/0538bf52-affd-448f-b265-485a8a2cd904/IMG_1255.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/8723da7c-3de5-4738-bc1f-0a255192e599/Pressure.png Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/46c26479-1341-481f-9a72-04ab7071b877/Contextual+Inquiry.png Home What happens when there are too many use cases and user types? https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/709951b3-39b4-41ec-87ff-253481990546/Beta.png Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/ea4dcd1a-d690-47ac-9306-383b2c29eb42/CSAT.png Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/7433b1e4-2e5c-4b6e-b003-c668582ac769/GTM.png Home https://www.juliaploofux.com/resume daily 0.75 2026-05-04 https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/62c589be-a391-480b-bedd-fcd768a52722/Resume+Image.png https://www.juliaploofux.com/pressure-training daily 0.75 2026-05-04 https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/4a4971ca-0b2c-4495-8b13-11d1f3f14a43/Screenshot+2026-02-22+at+3.54.28%E2%80%AFPM.png Pressure Training https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/05cc3adc-1553-434e-86b1-f296d481469b/Kano+Results Pressure Training - Make it stand out Kano analysis plotting features based on survey results to understand which items were table stakes and which ones were delighters. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/29ee42b4-e83e-414f-aa8f-d8d5afa487a2/CJ+Me+vs+Me.png Pressure Training - Make it stand out Player taking shots on me vs me game mode. This mode allows players to compete with their own personal bests. https://www.juliaploofux.com/gtm daily 0.75 2026-05-04 https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/a5ead337-055a-42d5-ba8a-71a927187e6c/Arc+1+Header.png GTM - Make it stand out Example showing newly released product as a result of our Go To Market process https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/d6bf4d55-aded-4241-8c9c-391e130ae0ca/GTM+Template+Example_1.png GTM - Make it stand out GTM Release Template used to communicate from Product to Sales & Marketing the intent, audience, and features of each new release. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/688d5b4a-fc9f-4c17-a6bf-cea3d01b719c/GTM+Calendar+-+2026+Master+GTM.png GTM - Make it stand out GTM Calendar exploration to understand the different seasons of basketball and what each persona’s needs are during those times, so we can better serve our audience. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/ed5c08e5-1b4c-44a5-878a-d41b4408f044/Green+Light+Challenge+Insta+Post.png GTM - Make it stand out Social post showing alignment between what the feature was built to accomplish and how it’s communicated to our audience. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/b0e3de72-5e8d-464d-ba5e-892702c32bc8/Enhanced+Stats+Blog.png GTM - Make it stand out Blog written about a new feature allowing players to view their stats. This blog was written using the information provided in the GTM Release Template. https://www.juliaploofux.com/csat daily 0.75 2026-05-04 https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/123c9147-2a70-46b1-88bf-c16e2f7a30e8/Satisfaction+-+Year+over+Year+%281%29.png CSAT - Make it stand out example image only and not representative of actual satisfaction scores https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/7f618aa8-5322-4528-bcc9-b38af5e65b27/why+does+satisfaction+matter%3F CSAT - Make it stand out Slide I always include when sharing CSAT results, making it clear why customer satisfaction is so important. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/5f5154f8-1dea-4d57-b96b-eefd3b12b456/Satisfaction+by+Ownership+Length+.png CSAT - Make it stand out *example data used*, however, it is very typical for user satisfaction to drop over the course of ownership length due to the novelty of a new purchase wearing off. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/5171f853-0bd6-4358-9043-ae4b160c3cb5/Importance-Satisfaction-matrix.webp CSAT - Make it stand out Matrix indicating how to plot feature feedback based on the importance to the customer and their satisfaction. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/f0a81a19-00ae-4c96-ad2b-44af3b23dabf/First+CSAT+survey+in+Google+Forms CSAT - Make it stand out First lightweight survey using Google Forms https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/fb902442-b0f7-4fcc-8c3c-bfce10a95a5b/Screenshot+2026-03-16+at+4.21.26%E2%80%AFPM.png CSAT - Make it stand out Example of the automated survey email sent to customers at different ownership lengths. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/2ae1e5f3-fc73-463a-939c-d3b4dfeb6973/Importance+Vs+Satisfaction.png CSAT - Make it stand out *redacted to protect company data*; You can see how I was able to make it clear which features were the most important to users and which features provided the greatest level of satisfaction. When features were not particularly important but satisfied customers, we considered them delighters. When features were important but did not satisfy customers, those were areas for improvement. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/bff6915c-1918-4f0f-9039-f382cb2f7fe5/Slide+deck+example CSAT - Make it stand out Slide from the 45 page report showing how qualitative feedback is presented https://www.juliaploofux.com/contextualinquiry daily 0.75 2026-05-04 https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/4101331b-22b5-4ffb-9393-fb196f5a3ff9/Contextual+Inquiry+Image.png Contextual Inquiry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/9d8be9c5-360f-45c8-83cd-ea9aa0c4ee79/User+interview Contextual Inquiry - Make it stand out We had conducted many interviews with players and parents, but it was difficult to truly understand their setup and the context in which they practiced without seeing it firsthand. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/d401687f-793b-48d8-89dc-76d81dd97122/Contextual+Inquiry_2.png Contextual Inquiry - Make it stand out One participant setting up the machine in their backyard. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/727860ca-324e-4dcb-834e-78670d0b49b8/goal+tracking Contextual Inquiry - Make it stand out How one young player tracked all their made shots over the years by tallying on their garage wall. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/23df1f49-6ad3-4ca7-9b39-efe5c57a1df9/mp+shoot+dd Contextual Inquiry - Make it stand out Players getting up shots using Multiplayer Mode at their house. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/ff9a4d44-869c-4ebc-863e-2a1f91fce072/Goal+Setting+Screenshot.png Contextual Inquiry - Make it stand out Player setting a goal in the app to track how many shots they want to take each week. https://www.juliaploofux.com/betatesting daily 0.75 2026-05-04 https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/b45f91c7-00f2-433b-8487-c818719e49a1/New+Richmond+Drone Beta Testing - Make it stand out Testers getting up shots on a beta machine & software that was stationed at their school for a number of months for testing. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/f7f7c473-727e-4bc4-9217-37e95e6fe6c1/Dr.+Dish+Ad+Hoc+%281%29.png Beta Testing - Make it stand out Example of the feedback form in app and beta listing in Testflight https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/81fa701e-4382-46af-ac9b-955233b097df/Screenshot+2026-03-22+at+6.02.31%E2%80%AFPM.png Beta Testing - Make it stand out Tester getting up reps on a beta machine that was left at this facility over the course of a couple months. This particular machine got up to ~20,000 shots during testing. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/fa9ed4c2-2e28-4e55-adb7-ef413b8a4919/Beta+Sticker_Exmple.png Beta Testing - Make it stand out Example of Beta sticker I designed to place on machine and acquire feedback from players in the moment via QR code. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/193f2342-9906-4e71-b737-c66c19222787/beta+notification+email Beta Testing - Make it stand out Email sent to Beta testers encouraging engagment. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/ec3ae0d1-d14d-488b-8519-5e3dbee107f1/Enterprise+Deliveries.png Beta Testing - Make it stand out Personally dropping off beta machines at testing locations.