https://www.juliaploofux.com/home daily 1.0 2026-03-30 https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1586140583733-QGSD2MV2FVFAT3DM14S7/Julia+Canoe+Portfolio.jpg Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1587562695089-ID856H9J2IFBHZRYBQMM/45564B1C-B0E3-49EB-B6F8-766501142F71.jpeg Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1587562126447-RB7ZA8KOU45F18H159PF/38952048-E2E1-4267-BD3B-D047F03E564C.jpeg Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1606167238747-UVK54952F6ES89PQDM6C/1E65F1B0-4E77-4264-9464-CCFF2D24B255.jpeg Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1594071317957-0OHYTS5S50PB7NMFOCLI/C35BEC24-C732-4730-B602-424C5DCB7231_1_201_a.jpeg Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1594071323464-88B2JRKJ4D9TBIDY0VYP/B4704764-E55D-4EF0-882F-52A274F83E24_1_201_a.jpeg Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1587562132546-DHUNF72ILFOUQJU9XZID/7D33502D-495E-4395-BCE4-B3BF18CEE59D.jpeg Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/1594071646146-W2A5BAK82FIDCIZN1RN9/IMG_4640.jpg Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/15ded377-79bd-458a-b27a-010315113e7a/IMG_9866.JPG Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/7181ca70-30b8-4cfb-94f4-70faec36635a/IMG_5579.JPG Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/48933411-b687-4a8b-902d-ebd4e98e2992/IMG_6039.JPG Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/cb28d686-d241-4c6d-a427-387062bf7e4b/IMG_4802.JPG Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/b3114a3b-f779-4c48-989b-faf952141911/IMG_3529.jpeg Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/76f69303-713a-4d0c-a3f0-4f04f317372e/R1-03223-025A.JPG Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/d9566978-16ec-4702-be9b-774f9caf629d/IMG_8890_Original.jpg Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/17a01165-33f8-4365-871d-2b3ac4d5c634/IMG_9334.JPG Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/44feaece-7d74-4673-b3d9-41484ba05d02/IMG_0356.JPG Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/81bd3d24-cef0-4817-96b8-e6170ae0587a/web_Julia+Ploof_headshots+for+all_R1_MSP_4813.jpg Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/d6ebaebc-195c-49cc-92df-01635e2d1264/87BDA3E3-8A90-456F-8C7B-4B45EDF720A3.JPG Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/0538bf52-affd-448f-b265-485a8a2cd904/IMG_1255.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/8723da7c-3de5-4738-bc1f-0a255192e599/Pressure.png Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/46c26479-1341-481f-9a72-04ab7071b877/Contextual+Inquiry.png Home What happens when there are too many use cases and user types? https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/709951b3-39b4-41ec-87ff-253481990546/Beta.png Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/ea4dcd1a-d690-47ac-9306-383b2c29eb42/CSAT.png Home https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/7433b1e4-2e5c-4b6e-b003-c668582ac769/GTM.png Home https://www.juliaploofux.com/resume daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/62c589be-a391-480b-bedd-fcd768a52722/Resume+Image.png https://www.juliaploofux.com/pressure-training daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/4a4971ca-0b2c-4495-8b13-11d1f3f14a43/Screenshot+2026-02-22+at+3.54.28%E2%80%AFPM.png Pressure Training https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/05cc3adc-1553-434e-86b1-f296d481469b/Kano+Results Pressure Training - Make it stand out Kano analysis plotting features based on survey results to understand which items were table stakes and which ones were delighters. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/29ee42b4-e83e-414f-aa8f-d8d5afa487a2/CJ+Me+vs+Me.png Pressure Training - Make it stand out Player taking shots on me vs me game mode. This mode allows players to compete with their own personal bests. https://www.juliaploofux.com/gtm daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/a5ead337-055a-42d5-ba8a-71a927187e6c/Arc+1+Header.png GTM - Make it stand out Example showing newly released product as a result of our Go To Market process https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/d6bf4d55-aded-4241-8c9c-391e130ae0ca/GTM+Template+Example_1.png GTM - Make it stand out GTM Release Template used to communicate from Product to Sales & Marketing the intent, audience, and features of each new release. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/688d5b4a-fc9f-4c17-a6bf-cea3d01b719c/GTM+Calendar+-+2026+Master+GTM.png GTM - Make it stand out GTM Calendar exploration to understand the different seasons of basketball and what each persona’s needs are during those times, so we can better serve our audience. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/ed5c08e5-1b4c-44a5-878a-d41b4408f044/Green+Light+Challenge+Insta+Post.png GTM - Make it stand out Social post showing alignment between what the feature was built to accomplish and how it’s communicated to our audience. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/b0e3de72-5e8d-464d-ba5e-892702c32bc8/Enhanced+Stats+Blog.png GTM - Make it stand out Blog written about a new feature allowing players to view their stats. This blog was written using the information provided in the GTM Release Template. https://www.juliaploofux.com/csat daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/123c9147-2a70-46b1-88bf-c16e2f7a30e8/Satisfaction+-+Year+over+Year+%281%29.png CSAT - Make it stand out example image only and not representative of actual satisfaction scores https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/7f618aa8-5322-4528-bcc9-b38af5e65b27/why+does+satisfaction+matter%3F CSAT - Make it stand out Slide I always include when sharing CSAT results, making it clear why customer satisfaction is so important. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/5f5154f8-1dea-4d57-b96b-eefd3b12b456/Satisfaction+by+Ownership+Length+.png CSAT - Make it stand out *example data used*, however, it is very typical for user satisfaction to drop over the course of ownership length due to the novelty of a new purchase wearing off. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/5171f853-0bd6-4358-9043-ae4b160c3cb5/Importance-Satisfaction-matrix.webp CSAT - Make it stand out Matrix indicating how to plot feature feedback based on the importance to the customer and their satisfaction. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/f0a81a19-00ae-4c96-ad2b-44af3b23dabf/First+CSAT+survey+in+Google+Forms CSAT - Make it stand out First lightweight survey using Google Forms https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/fb902442-b0f7-4fcc-8c3c-bfce10a95a5b/Screenshot+2026-03-16+at+4.21.26%E2%80%AFPM.png CSAT - Make it stand out Example of the automated survey email sent to customers at different ownership lengths. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/2ae1e5f3-fc73-463a-939c-d3b4dfeb6973/Importance+Vs+Satisfaction.png CSAT - Make it stand out *redacted to protect company data*; You can see how I was able to make it clear which features were the most important to users and which features provided the greatest level of satisfaction. When features were not particularly important but satisfied customers, we considered them delighters. When features were important but did not satisfy customers, those were areas for improvement. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/bff6915c-1918-4f0f-9039-f382cb2f7fe5/Slide+deck+example CSAT - Make it stand out Slide from the 45 page report showing how qualitative feedback is presented https://www.juliaploofux.com/contextualinquiry daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/4101331b-22b5-4ffb-9393-fb196f5a3ff9/Contextual+Inquiry+Image.png Contextual Inquiry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/9d8be9c5-360f-45c8-83cd-ea9aa0c4ee79/User+interview Contextual Inquiry - Make it stand out We had conducted many interviews with players and parents, but it was difficult to truly understand their setup and the context in which they practiced without seeing it firsthand. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/d401687f-793b-48d8-89dc-76d81dd97122/Contextual+Inquiry_2.png Contextual Inquiry - Make it stand out One participant setting up the machine in their backyard. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/727860ca-324e-4dcb-834e-78670d0b49b8/goal+tracking Contextual Inquiry - Make it stand out How one young player tracked all their made shots over the years by tallying on their garage wall. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/23df1f49-6ad3-4ca7-9b39-efe5c57a1df9/mp+shoot+dd Contextual Inquiry - Make it stand out Players getting up shots using Multiplayer Mode at their house. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/ff9a4d44-869c-4ebc-863e-2a1f91fce072/Goal+Setting+Screenshot.png Contextual Inquiry - Make it stand out Player setting a goal in the app to track how many shots they want to take each week. https://www.juliaploofux.com/betatesting daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/b45f91c7-00f2-433b-8487-c818719e49a1/New+Richmond+Drone Beta Testing - Make it stand out Testers getting up shots on a beta machine & software that was stationed at their school for a number of months for testing. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/f7f7c473-727e-4bc4-9217-37e95e6fe6c1/Dr.+Dish+Ad+Hoc+%281%29.png Beta Testing - Make it stand out Example of the feedback form in app and beta listing in Testflight https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/81fa701e-4382-46af-ac9b-955233b097df/Screenshot+2026-03-22+at+6.02.31%E2%80%AFPM.png Beta Testing - Make it stand out Tester getting up reps on a beta machine that was left at this facility over the course of a couple months. This particular machine got up to ~20,000 shots during testing. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/fa9ed4c2-2e28-4e55-adb7-ef413b8a4919/Beta+Sticker_Exmple.png Beta Testing - Make it stand out Example of Beta sticker I designed to place on machine and acquire feedback from players in the moment via QR code. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/193f2342-9906-4e71-b737-c66c19222787/beta+notification+email Beta Testing - Make it stand out Email sent to Beta testers encouraging engagment. https://images.squarespace-cdn.com/content/v1/5e1a1cacf39c41335c1cbf02/ec3ae0d1-d14d-488b-8519-5e3dbee107f1/Enterprise+Deliveries.png Beta Testing - Make it stand out Personally dropping off beta machines at testing locations.